Sustainable Fishing

Our supplier is the foremost importer in the UK of Wild Frozen at Sea Cod and Haddock from the North Atlantic, and we understand the critical need for responsible and sustainable fishing to preserve the future of our industry.

We exclusively source our Cod and Haddock from the Icelandic seas. This guarantees not only the finest quality fish for our customers, but also contributes to ensuring the availability of species like cod and haddock for future generations.

Our Icelandic suppliers, Brim, Kirkella, Rammi, and Icefresh, provide us with the cod and haddock in the UK.

Since 2010, our supplier has been among the first in the UK to achieve full MSC chain of custody certification. This certification allows for traceability of fish from catch to consumer, offering assurance to customers that the fish they purchase comes from sustainable sources. The Marine Stewardship Council, an international non-profit organisation, oversees this process to combat unsustainable fishing and to protect seafood resources for the future. To gain MSC certification, fishing companies must demonstrate that their fish stocks are sustainably managed and that their fishing practices do not impede stock recovery, verified through continuous monitoring and data collection.

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